I am giving credit here to Jack Spirko at the Survival Podcast for coining the three things to make a business (or any endeavor) successful. There may be a little bit of self analysis here too before I get done.

Back when I was working a job, I was a support manager for a software engineering company. One of the frequent hang-ups between adding a new customer was whether my company had in-depth knowledge of the software that we were potentially proposing to support. The prevailing position was that if we did not write the software, then we would not be able to support the software.

Yes it is true that potentially supporting software that was compiled by someone else could leave some risk. Before I get too technical, compiling is the act of taking some base level computer code and packaging it up into an executable form. You could make the analogy to baking. The code is the ingredients and what runs are the results. In the case of software, you cant get from the cake back to the ingredients unless you made the cake. I hope that was simple enough.

Here is a another fact, my team did not write any of the code that we supported. So, to them it was frequently all new. Having access to subject matter experts was possible but it was just as possible that the person that wrote the code did not work at the company anymore. Real production type emergencies did not allow us the time to do any sort of reading or studying of what the system was supposed to do anyway.

My team bid on, won and successfully supported systems that our company did not build. They did not have the same boundary issues that others did in the company.

It is time to refresh on the ‘Toolbox Fallacy’.

You see, the Toolbox Fallacy is the antithesis of motivation, determination and imagination. It is all the reasons and excuses of why something cannot be done rather than just doing it.

I am no exception to this problem. I have told myself that when my pantry project is over, I can dedicate more time to this endeavor. Then came the apartment remodel. I want to move from this free blog format to a dedicated host (when this project is over). I need to develop a clearer purpose and target audience before I migrate. I told myself that would first work on posting consistency before progressing into podcasting. I have been very comfortable posting once a day and then moving off to work on my project.

I suppose the thrust of the analysis is why am I lacking Motivation, Determination and/or Imagination in this endeavor. I can see aspects of all three. I know that in my logical, analytical mind setting goals and working toward a schedule would go a long way into remediating this. Another aspect is accountability. I could skip a week or a month without any real consequences (other than personal).

Despite all of that, at this stage I am going to hold on to the Toolbox Fallacy a little longer. I can see the light at the end of my project. It doesn’t mean that I don’t think about developing this medium daily… maybe it means that this is a hobby and not a future job. My recent spiritual re-awaking is starting to clarify aspects in my life that have long been fuzzy. It has made me accountable and thoughtful in more emotional ways than ever before.

One example of unexpected consequences was that I made a video about repairing a nail gun and now I am approaching 2000 views. I made it for a post on this blog, but now I have gotten a lot of questions about repairing nail guns. I never looked to see if there was any content out there and I made it for my own reasons, but maybe I should look at tool repair videos?

The final message for today is that I will keep looking at these principles and adjust accordingly when and where appropriate. Take a listen to the podcast because there is a lot of good information in there if you ever considered doing something of your own.