My points here are that brands have some reflection of the consumers and that it is difficult to tell what brands are cloaked in conglomerates. This is some of the issues that I tackle today. Maybe I will talk about beer again, the research was kind of fun and informative.

End Your Programming Routine: Pepsi Clear didn’t kill Pepsi, New Coke didn’t kill Coca-Cola. OJ Simpson didn’t damage Hertz. But, all of these companies recognized the damage that was done to the brand and did something about it. Will InBev do the same or is this the signs of change? I guess time will tell but I think we have seen the end of Bud Light.