There is a little town just south of us that has posted some signs about all of the movies that have been filmed there. That kind of spurred an interest in watching them ourselves. A couple of weeks ago, we rented the movie “Sometimes a Great Notion” filmed right here staring Paul Newman in 1972.

Watching the movie, most of the in town scenes looked to be filmed in Newport, OR. The featured home is still identifiable and is on the Siletz river, still only accessible by boat. I wont go too much into the plot of the movie but it is about an Oregon logging family and their struggle to fulfill obligations in the face of a logging strike. One consumer placement (intentional or not) was copious amounts of Olympia beer.

We are all aware of the Pacific Northwest beer revolution. Brands such as Rogue and Redhook kicked craft beer into national prominence in the 1990s. So much so that they made a major impact onto the national brewers causing industry consolidation and to a large degree decline.

When I was a kid in the 1980s, Budweiser was the self proclaimed “King of Beers”. The big three brands were Miller, Coors and Budweiser. To some degree, the first two were regional with Miller being the most prevalent in the midwest, Coors being largely contained in the mountain west and Budweiser for everyone. They were all here, but what reigned above all were the regional brands of Blitz-Weinhards, Olympia and Rainier.

After watching “Sometimes a Great Notion”, I began to think about those brands again. It used to be that every tavern would have one of those regional signs in the window. Rarely would you see a Coors Light or Bud Light sign in the window. I started doing some quick research to see what became of them. Now, you have to sort of follow the industry in general to get the full picture but I will try to consolidate it into a few words.

The year 2008 was a big year. Remember “too big to fail”? In 2008, Interbrew and Ambev merged and purchased Anheuser-Busch. That same year, Miller and Coors merged to form SABMiller. Later in 2016, InBev merged with SABMiller. There are some other players in the conversation namely Constellation brands (think Mexican beers), Heineken (think European brands) and Pabst brewing. For domestic labels, it is either inBev or Pabst as the current owner.

My dad used to drink Blitz-Weinhard beer, an Oregon beer. This was the cheaper cousin of Henry Weinhard’s Private Reserve considered a higher end choice because it mostly came in long neck bottles and locally sourced ingredients. In 1999, Henry Weinhard’s was purchased by Miller and shutdown the Portland OR brewery. That was the beginning of the end with production ceasing in 2021. However, the name was revived by Hop Valley, an inBev company and has limited PNW distribution.

Rainier definitely had the least penetration into Oregon. So while it was known, it wasn’t as popular. Rainier was already owned by Stroh’s (also owned Miller) but was sold to Pabst in 1999. Ironically from 1999-2003, Rainier was brewed at the Olympia brewery after the sale from Miller to Pabst.

That brings us to our subject, Olympia Beer. Pabst purchased the brand from Miller in 1999. At that time, Pabst bought the label and Miller kept the brewery. Miller eventually closed the brewery and both Rainier and Olympia became homeless. Both were moved to California and Olympia continued until the pandemic. 2021 saw the Olympia brand disappear for the foreseeable future.

After watching the movie, I thought I want to see what this Olympia beer was what I remembered it to be. I was reading that at one time it was the sixth largest brewery in the United States. To my surprise, I couldn’t find it anywhere on the shelves. That is actually what lead me down this trail today.

I cannot always say that the old ways are the better ways. The gold rush of post World War II into Oregon forests eventually cut down all of the old growth forest and all those mill towns that existed as proximity to the resources dried up just like Olympia and Blitz-Weinhard. At the top of this post I mentioned Newport OR. That used to be a shipping hub for logs going to Asia on major container ships. Aside from logging, the fishing fleet also had a strong presence. That too has largely gone boutique just like beer and logging.

End Your Programming Routine: Probably someday you will be able to buy Olympia beer on e-Bay like you can buy Billy beer. I myself won’t really miss Olympia having had it in the last ten years. From my memory, it was metallic and somewhat unpleasant when compared to other options. That being said, I cannot deny that my nostalgia for what I remember as ‘good times’ is strong. That beer fueled a generation that is rapidly disappearing and made us what we are today.